![]() If one of your competitors has more backlinks, that doesn’t guarantee they’ll outrank your website for your target keywords. Regarding backlinks, quality is much more important than quantity. Some of my competitors have more backlinks than my website, forming a reasonably significant gap. However, we have similar Domain Authority and Page Authority scores. In the example below, I used SearchAtlas to compare against the competitors identified in the previous image. If you want to outrank your competition, you need to have a backlink profile similar in strength and quality to your competitors.Ī backlink profile comparison will give you a high-level overview of how your backlink profile measures up. Part 1: Run a backlink profile comparisonīecause backlinks are Google’s number one ranking factor, they are the best place to start your competitive analysis. You can use that competitive intelligence to understand better where you need to focus your time, resources, and marketing budget. ![]() It will provide your marketing teams with both off-site and on-page SEO insights. If you are new to competitive analysis, this three-part analysis is a great place to start. ![]() For example, as your SERP presence grows, you can use SEO tools to track who your competitors are and the strategies they may be deploying continually. There are many ways to run a competitive analysis. Running an SEO competitor analysis in three parts I can use a keyword research tool and see that the KD score of 44 is a realistic goal for my website, which has a DA of 63. I suggest aiming for keywords with a KD score less than or equal to your website’s Domain Authority.įor example, my website wanted to rank for the keyword link-building services. You can use a metric like Keyword Difficulty (KD) to benchmark your competition. Some keywords are more competitive than others because they have higher search volume or conversion potential. If you have a list of keywords you’d like to rank for, make sure that those are reachable goals for your website. They’ll also help you optimize your web content to be better and of higher quality than theirs. You can also see where their organic clicks come from and all the websites linking to their pages. These tools allow you to see the keywords your competitors are ranking for. You’ll need access to the following SEO tools to spy on your competitors’ performance: It would be best if you had the right SEO competitor analysis software to analyze successfully. Instead, try to find some competitors with a Domain Authority score that’s within reach of your own.Īs your SERP presence grows, you can compare your website to larger competitors. To set yourself up for success, avoid comparing yourself to a competitor with a massive website and online presence compared to yours. If not, you can use an SEO tool to get an idea of what other websites rank for your industry’s keywords. You may already have a good idea of who your competitors are.
0 Comments
Leave a Reply. |